Eberhard van der Laan, late mayor of the city of Amsterdam,
sadly passed away in the fall of 2017.
He left behind a legacy and a message:
‘Please take good care of our city, and each other’.

Inspiration

Origins

With an endless love for the city of Amsterdam, Eberhard van der Laan was always looking for ways to bridge the gap, and bring people closer together.

This legacy led initiator and founder Résalieke Vlieger-Jansen, to find a way to continue to spread Eberhard’s message in a low key, easily approachable way for the people of Amsterdam to live in solidarity.

On October 12th, 2017, she woke up to the idea to bake cookies. Using the former mayor’s first name and connecting his love for the city and its people, the name Eberhardjes was born!

Getting started

Collaboration

Résalieke tried to get her idea subsidized. Unfortunately this was rejected, but she didn’t give up! When she read about another organization hosting the annual Freedom Feast, there was no doubt in her mind that her cookies belonged there as well.

After connecting with several of the organizers, her idea reached Nico Meijles (current owner of Holtkamp Horeca Patisserie en Croquetten). Bearing in mind that the cookie is meant as a symbol to connect, the two soon learned that they had been living on the same block! Nico immediately offered to ensure the making and baking of the cookies so that they could be presented at the Freedom Feast in May of 2018. At the same time, the cookies were added to the Holtkamp Horeca product range.

Fast Forward

Network of Entrepreneurs

While Nico focused on the design and taste of the cookies, Résalieke browsed her network in search for the design of a logo and website. Volunteering their services and expertise, Gunfactor 10, Burggraaf Media en Breeduit Marketing Communicatie en PR offered to help with the PR and communication.

Résalieke and Nico both agreed that the cookie should not only represent the connection but should also give back to the community, and so the idea of starting a foundation, emerged.

More info will follow, be sure to check our website for more details soon!

Special thanks:

Can’t wait to taste this
fabulous cookie for yourself?
Order here!